The Purple Tee

Your Privacy Matters

At The Purple Tee, we believe in transparency—not just in our mission, but in how we handle your data. This Privacy Policy explains what information we collect, how we use it, and your rights.

We don't sell your data. We don't share it with advertisers. We use it to fulfill your orders and improve your experience. That's it.

1. Information We Collect

Information You Provide

When you place an order, we collect:

Name, email address, shipping address
Payment information (processed securely by Stripe—we never see your full card number)
Order details (products, quantities, preferences)

Information We Collect Automatically

When you visit the Site, we may collect:

Device information (browser type, operating system, IP address)
Usage data (pages visited, time spent, links clicked)
Cookies and similar technologies (see our Cookie Policy below)

2. How We Use Your Information

We use your information to:

Fulfill orders: Process payments, print products, and ship them to you
Communicate: Send order confirmations, shipping updates, and respond to inquiries
Improve the Site: Analyze usage patterns, fix bugs, and enhance user experience
Comply with legal obligations: Tax reporting, fraud prevention, and regulatory requirements

We do not use your information for marketing unless you explicitly opt in (e.g., newsletter signup).

3. Who We Share Your Information With

We share your information only with trusted partners who help us operate:

Printful: Fulfillment partner (receives shipping address and order details)
Stripe: Payment processor (handles payment information securely)
Resend: Email service provider (sends order confirmations and updates)
Vercel: Hosting provider (stores site data and logs)

These partners are contractually obligated to protect your data and use it only for the purposes we specify.

We may also disclose information if required by law, to protect our rights, or in connection with a business transfer (e.g., merger or acquisition).

4. Cookies & Tracking

We use cookies and similar technologies to:

Remember your cart contents between visits
Analyze site traffic and usage patterns
Improve site performance and security

You can control cookies through your browser settings. Note that disabling cookies may affect site functionality (e.g., your cart won't persist between sessions).

5. Data Security

We take reasonable measures to protect your information from unauthorized access, disclosure, or destruction. This includes:

Encrypted connections (HTTPS)
Secure payment processing via Stripe (PCI-DSS compliant)
Limited access to personal data (only authorized personnel)

However, no system is 100% secure. We can't guarantee absolute security, but we're committed to protecting your data.

6. Your Rights

Depending on your location, you may have the right to:

Access: Request a copy of the personal data we hold about you
Correction: Update or correct inaccurate information
Deletion: Request deletion of your data (subject to legal obligations)
Opt-out: Unsubscribe from marketing emails (if you've opted in)
Data portability: Receive your data in a structured, machine-readable format

To exercise these rights, email us at orders@thepurpletee.com. We'll respond within 30 days.

7. Children's Privacy

The Site is not intended for children under 13. We don't knowingly collect personal information from children. If you believe we've inadvertently collected such information, contact us immediately.

8. International Users

The Site is operated from the United States. If you're accessing from outside the U.S., your information may be transferred to and processed in the U.S., where data protection laws may differ from your country.

By using the Site, you consent to this transfer.

9. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we'll post a notice on the Site and update the "Last updated" date above.

Continued use of the Site after changes means you accept the updated policy.

10. Contact Us

Questions or concerns about your privacy? Email us at orders@thepurpletee.com. We're here to help.